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The curtains may have closed on this year’s Africa Magic Viewers’ Choice Awards, but one impressive effect of the showpiece is its often overlooked, yet immensely important effect on Nigeria’s economy.

The scale and scope of the showpiece means that on a yearly basis, over 600 people are employed to work on the awards, while another 1000 businesses directly and indirectly contribute their services to the success of the show.

The showpiece has also become a major event for tourists, and this is partly due to the continental feel of the awards. Actors, actresses, script writers, and directors from all over the continent are nominated for the awards and these nominees often troop into town weeks before the event day to enjoy the Lagos experience.

From weeks leading to the Nominees and Sponsors Cocktail Party, to the days after the event has ended, AMVCA tourists are known to stick around to enjoy the culture of the country. This means hotels, Ubers and AirBnBs are the major beneficiaries of this tourism experience.

Availability of transportation is a major essential for the continental awards’ show with the proliferation of ride sharing apps, it has become a lot easier not only for drivers to provide their services but also for consumers to access them. However, even for the burgeoning transportation industry, there are few times in the year that these drivers are so much in demand, as during the AMVCAs.

Makeup artists, photographers and stylists are at the very top of the AMVCA money makers’ list. The exciting thing about the award show is that the event is an A-list affair for creatives from all over Africa. What do actresses from South Africa, set designers from Kenya, camera men from Libya and directors from Egypt all have in common? They all want to look good on the big night and there’s perhaps no better place to that than at Lagos. Some of the nominees and tourists go the extra mile of ordering outfits in Nigerian fabric and made by Nigerian designers.

Then of course we have the caterers, whose services are especially important because while people from different countries may want to experience Nigerian meals, they would definitely not mind tasting a meal or two that they are familiar with. It would seem that every aspect of the Nigerian business cycle is activated and empowered in a brand new way, all thanks to the organizers of the AMVCA.
The Other Sides Of Africa Magic Viewers’ Choice Awards - Entertainment & Celebrities Gists

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Abdulazeez Adeshina
The showpiece has become a major event for tourists

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