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Fadeyi Oluwaseun
Ladoke Akintola University Ogbomosho
B.tech Marketing Management
200Level, Nigeria.
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This post let's look at one of the most important area of business. Do you know that some people are always confuse about business and consider it as stress and don't want to have anything to do with owning their on business. They are comfortable working with other people who have already set theirs. Well it's not that they don't want to have one but simply they don't know how to manage it that why the feel it stress to their life.

How to get customers for business and retain them in Nigeria
We that love business, and have made the step to start business. There is a very important area we should look at which is how to retain a customer and make them come back to you when ever they are in need of products or services you offer. I will share with some of the idea i think it will help retain a customer in Nigeria.


Do you know that some of us doing business today in Nigeria don't care about this aspect of retaining customers? Yes that is the true fact of it all. Some of us are scared of losing a single customers while some others are willing to loose all their old customers all because new customers are coming. My friend, the fact is that such business will surely gradually go down someday if not soon, because the voice of people counts a lot in business.

It is said that with one happy customer, hundred of customers will come to you, while with one unhappy customer, hundreds of customers will as well go away from you. It's a bad thing not to retain your existing customers and make them come back to you. If you have been chasing away your existing customers all because new once are coming all the time, i will advice you to make a U turn and start making all of them come back again.

How to retain customers and make them come to your all the time they need services or products you render
One of the reason customers will not want to come back is your manner and bad product or service you sold to them. If you are selling service to people and someone hired you and at the end get a bad job, then they will not want to use you again or recommend you to their friends and family.

If you are selling physical product and you sold bad product to your customer, he or she will not be happy with the item and for that reason when next they need such item they will want to check somewhere else, for this reason they will not come back.

If your approach to your customers is bad, they will get tired of doing business with you and go elsewhere. For those of you who are selling restaurants and food related business. you have to be mostly careful cause the chance of loosing a customer to your neighbor is very high. People love good food for this reason they will not tolerate bad food or costly food. now if you have a restaurant take note of this.

If your foods is expensive, your customers will run away from you
If your food is not sweet your customers will always run away from you
If your manner of approach is bad, your customers will run away from you
If you are to lazy to serve your customers they will look elsewhere on a place they will get things done sharp sharp.

One of my previous boss always ring it on my ears then that customers are kings, princes and princess. It time you understands that the reason for your business and why you go for your business every day if for them. If they didn't come to you, your business will be useless and at the end you will run out of it with the mindset that the business is not good. Have you asked yourself why others are making it on the same business?

Start doing things right and you will end up smiling. I have noticed that some business owners get upset at their customers for no reason just because customers are too much and they are kind of disturbing you. Instead of you to be happy that you have many customers and try to meet up with their needs you are there complaining. Don't worry when they go, then you will know their value. so i will advice you to cherish and value their presents.

How are few ways to make your customers come back to you again and again

Always meet up with their needs
Try all it takes to make sure they have what they came for at your shop/office. Even if you don't have the product or item they came for at the time, try to make sure they don't leave your office devastated and start looking for where they can get it because on that process they may get somewhere better than yours and they will leave you for that company or business. with that they may take that person for a customer and abandon you. For this reason i will advice you to always make sure your customer gets what he or she came for at your place. If you are not having that item, tell the customer that you are currently not having it, but with few minutes you will make the item available for him or her. At this point start making calls to other dealers of that item and get it for the customer. Believe me, with this, the customer will be very happy that you can do all of the stress for him/her and will be very happy with you at same time you deprive him the chance of going out to start looking for another dealer that may end up taking him/her from you. Next time that customer wants to get another item, they will return to you. This advice is applicable to all kind of business and services except restaurant and bar business alone.

Good approach to your customers
Yes sir, welcome sir, sorry sir, thank you sir, happy to do business with you sir, please sir and so on will not remove anything from you rather make you get richer because when the customer is happy with your approach they will want to buy from you and with this your make more sales and get richer. Don't ignore some customers because they are too many. No matter how small amount of product a customer wants to buy don't use hard words on him/her for any reason. Don't forget one thing that such customer may recommend you to someone who may buy something worth millions tomorrow if well treated today.

This is the mistake some of us make in business. After considering the amount of product a customer wants to buy and find that it small amount of something, their mood of attention towards the person changes immediately because they want to buy something small. Please don't make this mistake again, it wrong and can even destroy customers that wants to buy good amount of money product from you. As for me, the way you attend to all your customers matters to me, even if the customer is a baby. I can stop coming to your shop or office due i saw you treating other customers. Those with good business orientation will tell you that no customer is too small.

Make your product or service affordable than your competitors
In Nigeria today, no body wants to waste money anymore not even the rich guys. Everybody wants to save their money. One of the best way to retain your customers in by making your items or service cheaper than your competitors. If you can archive this then you have higher chances of retaining your existing customers and as well them good chance or them introducing you to more people. You can make your item affordable without you loosing anything.

Let me explain. For example you want to buy electric cooker and went to a mall and checked on three shops and find that two of the shops are selling same electric cooker for N4,000 naira and one of the shop is selling for 3,900 naira tell me which of the shop will you buy from?. Will the shop that is selling for 3,900 naira loose because of 100 naira? the answer is no. he only reduce his profit in order ti sell fast. Tell me, as the buyer, if next time you want to buy any electronic on that same mall which of the shop will you go to?. You see the little strategy that most of us are lacking.

When buy your product and wants to sell, make sure that you first find your competitors prices and drop your with 100 naira or 1,000 naira different to attract more customers and have them trust you for cheap price dealer.

Sell best quality product or services to your customers or your clients
Some igbo entrepreneurs are fun of doing this. They go for the low grade quality to make more money after customers have trusted them for good quality and get the customers disappointed. In this case if i trusted you to be a good quality product seller and at the end of the day, i end up buying an inferior product from you, i won't want to come back to you because you have trick me before and i won't want introduce anyone to you. Don't use because you want to make more money to betray the trust your customers have for you or you will end up loosing them all. Give your customers the best quality and never lie to them, if you notice one of the product is not trusted, tell them on time and if possible have it change. Nothing like trust in business, it will make people wants to do business with you because they trust that anything you give them is the best. But when you are not trustworthy and only care about to sell, at the end they go look for another place.

Adopt new technology for your business
there are so many new technology today that you can implement to make transaction easy for your customers and make them fee like doing business with you only. below are some of this technology i'm talking about

POS: To make paying for your product and services easy. Note that it depends on they type of business or service your do or render.

Delivery: If you are selling physical product, delivery is another things that will make your customers really happy as not everyone has the chance or opportunity of leaving the office at all time.
You can think of more strategies to boost your sales and enhance your business easily.

How to sell your product faster in Nigeria
For those of you who are into physical products sale business, such as electronics, house products, food stuffs, body appliance products, fashion products and so on. I have a good news for you, it time to be making more sales. This days the best way to sell your item fast is through online. Jiji.ng and olx.com and proudnaira.com sales center is the best way to make more sales less i forget facebook. I know most of you don't still know that facebook is the best place to sell your products fast online in Nigeria. Anyway i will create another thread about that. However take note that if you want to sell faster in Nigeria then start selling online.

At this point i will want to call this threat to an end, however i'm open to questions. You can ask anything you will want to know below, i will do my best to always reply to your questions. If you find this thread helpful then bookmark or follow it if your are an already proudnaira member. If you are not a member yet then i urge you to join this business forum now, it's free. we learn for free and contribute into others lives. it free and easy to register.

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