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Stats: 17,671 members, 70,998 Topics, 15,602 Comments. Date: Jul 23 2019, 1:28 am

Osorhor Ogenevwegba Michael
Delta state polytechnic otefe oghara ( DESPO )
BUSINESS ADMINISTRATION AND MANAGEMENT
Graduate, Nigeria.
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The UKs Competition and Markets Authority has kicked off a probe into digital advertising and online platforms. Its examination will focus on Facebook and Googlein particular, the agency said Wednesday.

A similar study in Europe resulted in Google being hit with a $1.7 billion fine in March for "abusive" online ad practices. The European Commission had said Google was exploiting its dominance by restricting its rivals from placing their search ads on third-party websites. Last year, the EU also fined Google $5 billion for antitrust practices across its mobile OS Android.

"Two suppliers in particular, Google and Facebook (PDF) (and their respective subsidiaries, such as YouTube and Instagram) hold leading positions in the market for online advertising in the UK, with the majority of digital advertising revenue in the UK split between these two businesses," the studys statement of scope (PDF) says. "Digital advertising comprises the substantial majority of the revenues of both of these companies."

Spotted earlier by the Guardian, the Competition and Markets Authoritys (CMAs) market study will focus on three main areas of potential harm to consumers: How much market power online platforms have; whether consumers can and will control how data about them is used and collected by online platforms; and whether digital advertising market competition could be "distorted" by some players with power.

The CMA is open to comments from groups including government, advertisers, publishers, ad tech companies, consumer groups and online platforms until July 30. It will then decide whether to make a market investigation reference by Jan. 2, 2020, with a deadline for its final report to be published on July 2, 2020.

source funnycor.com/detail?newsId=1942662

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