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Sani Ibrahim
Abubakar Tafawa Balewa,University
Agricultural economics and extension
100Level, Nigeria.
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How to Make Millions Even With Your Small Business
SELL GLOBALLY
Choose one to three target markets outside of where you are
currently operating and identify would-be competitors there.
What do they charge? What products do they offer? Call or
email these companies as time permits, and introduce
yourself. Tell them you are doing research, as many will be
happy to lend some advice or tips. In a worst-case scenario,
you will find that there is no way to expand abroad, but you
will probably come across another product idea or customer
acquisition strategy by completing the research and seeing
what the industry is like within other regions of the world .
STAY POSITIVE
Your business is an investment—changing your environment by
spending time with other motivated individuals can help you
remain focused. Become a student of positive psychology,
and clear your office and workspace of distractions. If you get
up early and start each day by studying your industry. Yur
competitors and your top-level goals, you will work more
efficiently and gain an edge on your competition.
CONDUCT ANALYSIS
Analyze your top five competitors—everything from product
lines, prices, digital presence and level of customer
service. Take notes and come up with ten new ideas you
could use from each of these competitors. If you do this once
a year, not only will you keep up with your competitors as they
innovate and evolve, but you will leapfrog over them as many
others will not do this hard work. The combination of new
ideas will lead to some creative solutions for your customers.
UP SELL TO CUSTOMERS
If you have a customer who loves your product, perhaps he or
she would like a premium version of that same product or a
second one for a coworker or a family member. One of the
easiest ways to quickly grow your business is to earn
additional sales through your current customers.
BE INDUSTRIOUS
Start a podcast, post regularly on social media, speak at
industry events or even publish an e-book on your niche area
of business. Become the expert that people seek out when
they need a solution. If you market yourself enough you will be
receiving warm phone calls from individuals wanting to buy
from you instead of potentially cold calling on individuals who
have no interest in your business.

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