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How To Overcome Startup Fears . by saninng (m): 11:15am on October 13
Sani Ibrahim
Abubakar Tafawa Balewa,University
Agricultural economics and extension
100Level, Nigeria.
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As an entrepreneur, very few parts of your journey are as fear-
inducing as starting and launching your own startup business.
From the initial dreaming up of the next industry-breaking idea
to the gathering of trusted allies and investors, the journey
from paper to brick and mortar is filled with anxiety-inducing
stress and fear. As a startup entrepreneur, you may find
yourself haunted by these all-too-familiar questions.
What if nobody cares about this idea?
What if the investors never come through?
What if I can’t sell this product or service to the
What if I lose my investments – and my
reputation – in this venture?
However, true leadership isn’t simply given. A real, battle-
hardened entrepreneur is tested in the refining crucible of the
startup process. It is when you come face to face with the
reality that your next big idea may flop that you overcome your
fears and begin to put in place the steps needed to launch
what could be the next big thing in your industry. However, in
the wise words of hockey superstar Wayne Gretzky, “You miss
100% of the shots you never take.”
If you are ready to leave your fears and anxious anticipations
behind and own your future, here are some practical steps to
overcoming common startup fears.
Put Your Dream on Print
In order to overcome startup fears, you must truly believe in
your product, service, or business venture. What was it that led
you to dream up this concept, and what makes it so vital to
the betterment of the industry and the world?
Once you define the reason you are starting this new venture,
write it down and put it somewhere where you will see it
often. When the fears and anxieties begin to creep up, return
to this original piece of paper or print and read it – and then
push forward into the unknown with the confidence that
comes from an inspirational idea.
Believe in Yourself
This idea may sound cliche, but the power of positive thinking
and self-actualization continues to show that those who
believe in themselves are more likely to succeed in their
startup process.
As you continue to return to the drawing board time and time
again, you will need to lean on your own inspiration and the
innate ability within yourself to make your dream a reality. Not
only does confidence in yourself inspire your own action, but
potential team members, investors, and customers will feed
on your confidence and begin to believe in your product!
Recognize the Reality of Failure
You may have been inspired to chase your startup dreams by
following in the famous footsteps of your favorite
entrepreneur, but history usually only tells the story of the
successes. Consider that many of the world’s greatest
entrepreneurial minds failed miserably before finding the idea
that sparked their rocket-powered rise to fame.
Did you know that Sony founder Akio Morita’s first product
was a rice cooker that burned rice beyond recognition? Or that
Microsoft creator Bill Gates dropped out of Harvard when his
first business – Traf-O-Data – failed to impress? When it
comes to success, recognize that you will likely fail a few
times before you make it. Prepare for this likelihood, and then
imagine how you will pull yourself up by your own bootstraps
and prepare for the next idea to become reality!
Be Ready to Adapt and Pivot
As you work hard to bring your entrepreneurial pursuits to life,
it is highly likely that the market will change and adapt under
your feet. To overcome the fear of missing out on your one-
shot, be ready to adapt and pivot your idea to meet
consumers where they are today . When you build in resiliency
and adaptability to your business, you’ll be to find that your
startup is ready to find new clients and customers in engaging
new ways!
More often than not, your greatest enemy and obstacle in the
entrepreneurial journey is your own ego. The fear that lies
dormant just under the surface will often emerge at the worst
possible moments, forcing you to reckon with the reality of
your situation.
How will you respond to fear? The great startup leaders of the
past have shown us that with a strong sense of calling,
inspiration, confidence, and adaptability are the key to
overcoming your startup fears and building a venture that truly
changes the world. Will you answer the call to overcome your

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