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How Much Youtube Pays Influencers For 100,000, 1 Million, And 150 Million Views, According To Top Creators

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Sani Ibrahim
Abubakar Tafawa Balewa,University
Agricultural economics and extension
100Level, Nigeria.
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This story is available exclusively to Business Insider
subscribers. Become an Insider and start reading now.
How much money YouTube pays creators for a single video
depends on a number of factors, but the number of views it
gets is a big one.
Creators with 1,000 subscribers and 4,000 watch hours are
eligible to have their videos monetized with ads by joining
YouTube's Partner Program. These ads are filtered by Google,
and how much money a creator earns depends on the video's
watch time, length, video type, and viewer demographics —
among other factors.
Some top creators have ad-placement strategies to maximize
their earnings.
For instance, Andrei Jikh, a personal-finance influencer, told
Business Insider that he earns more money by including
midroll ads, which can run in videos lasting over 8 minutes.
They can be skippable or non skippable, and creators can
place them manually or have them automatically placed by
YouTube.
There are also things creators can avoid to try and boost
earnings.
Some videos that contain swearing or copyrighted music are
flagged by YouTube and demonetized, earning hardly any
money for the creator (or none at all). One of YouTube's
biggest stars, David Dobrik, said in an interview that he earned
about $2,000 a month from YouTube directly, despite his
weekly videos gaining an average 10 million views. He earns
most of his money through brand sponsorships instead, like
his partnership with SeatGeek .
Here's how much money YouTube paid creators for a video
with 100,000, 1 million, and 150 million views, according to
top YouTube creators.
100,000 views — between $500 to $2,500 (4 creators)
How much money a single YouTube video with 100,000 views
makes from Google-placed ads depends on the content of the
video and the audience who watches. But even some YouTube
stars don't realize this.
Natalie Barbu started her YouTube channel while she was in
high school about eight years ago.
She'd post videos about fashion and beauty as an after-school
hobby, long before she knew she could be earning any money
from the platform, she told Business Insider.
Now she runs a channel with 284,000 subscribers and posts
weekly videos about her day-to-day life experiences.
Barbu has more than 20 videos with over 100,000 views
uploaded to her YouTube channel. On average, her videos earn
between $200 and $500, she told Business Insider in
February.
YouTube pays Barbu through direct deposit once a month.
After she receives the money, she will save a portion for taxes
and she has a separate bank account where she keeps her tax
money.
We spoke to four YouTube creators — Natalie Barbu (lifestyle),
Marko Zlatic (personal finance), Ruby Asabor (business), and
Roberto Blake (tech) — who broke down what they generally
earn from a video with around 100,000 views.
Barbu — between $500 to $1,000, she told Business Insider
in February.
Blake — between $800 and $1,500, he told Business Insider
in February.
Zlatic — between $1,300 and $1,500, he told Business
Insider in February.
Asabor — between $2,200 and $2,500, she told Business
Insider in February .
When Asabor was first starting out, she thought everyone
made the same rate.
But then she found out she was making more money from
YouTube than a friend of hers who had more subscribers.
Asabor realized that her finance- and business-related videos,
which target an older audience, were more favorable to
Google's advertisers. These advertisers pay more than others
because there are fewer videos on YouTube that attract their
target audience.
Read the full post:
How much money a YouTube video with 100,000 views
makes, according to 4 creators
1 million views — between $2,000 and $40,000 (5 creators)
A video with 1 million YouTube views doesn't always make the
same amount of money and can vary considerably depending
on the creator.
Business Insider spoke with four YouTube influencers with very
different channels — Marina Mogilko, Kevin David, Austen
Alexander, and Shelby Church — on how much they earned
from videos with over 1 million views (and below 1.5 million
views).
Darmawangsa (1.2 million views) – $3,600, she told Business
Insider in May.
Church (1.4 million subscribers) — between $2,000 and
$5,000, she told Business Insider in January.
Alexander (165,000 subscribers) — $6,000, he told Business
Insider in November.
Mogilko (1.7 million subscribers) — $10,000, she told Business
Insider in August 2019.
David (844,000 subscribers) — $40,000, he told Business
Insider in August 2019.
These creators all said that enabling every ad option, which
includes banner, preroll, and midroll ads, had helped with their
earnings.
Read the full post:
How much money a YouTube video with 1 million views
makes, according to 5 creators
150 million views — $97,000 (Paul Kousky)
Paul Kousky films videos about Nerf guns for YouTube and
has 14 million subscribers.
He told Business Insider that he earns a majority of his
revenue through ads on his YouTube channel, PDK Films.
Kousky's highest-earning video is one he posted in February
2018 titled " Nerf War: Tank Battle," which went viral worldwide
six months later, he said.
By the time the video had hit 150 million views (it continues to
rack up views), he earned $97,000 in AdSense revenue,
according to screenshots of his creator dashboard viewed by
Business Insider in December.
When Kousky first uploaded the video, he said it had about
50% US viewers, which is his target demographic. After it went
viral, the US audience dropped and was about 5% as of
December.
On average, the view duration for this video was around four
to five minutes. That put the video at about a 45% average
watch time, which is considered high for YouTube. This is an
important metric because a high view duration lets YouTube's
automated algorithm know that a video is performing well, and
that can help a video get picked up and recommended to
viewers.
Read the full post here:
How much money a YouTube video with 150 million views
makes, according to a top creator

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