Nigeria Student Forum

Considered one of the Big Four technology companies
alongside Amazon, Apple, and Microsoft, Google is an
American multinational technology company that specializes
in internet services and products including search engine,
online advertising technologies, software and hardware.
Sergey Brin and Larry Page back in 1998 while pursuing their
Ph. D at Stanford University in California founded the tech
company which would later become a multinational company.
Digging dipper how advertising makes fortune for Google three
key players are involved publishers, advertisers and users.
The fundamental way Google creates its income is through a
couple of publicizing administrations called Ads and AdSense.
With Ads, promoters submit advertisements to Google that
incorporate elite of keywords identifying with an item,
administration or business. At the point when a Google client
look through the Web utilizing at least one of those
watchwords, the advertisement shows up on the SERP in a
sidebar. The promoter pays Google each time a client taps on
the promotion and is coordinated toward the publicist's site.
"We believe If users get what they want, get what they're
looking for ... then they're going to keep coming back to look
for more things," Nayak who is a research assistant claims
and that will create a healthy web ecosystem.
For the Publishers the value and money they get by monetizing
their content goes to google as well.
Googles revenues is still growing at a very fast pace. The tech
giant reports financial growth of around 20% on yearly bases.