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Sani Ibrahim
Abubakar Tafawa Balewa,University
Agricultural economics and extension
100Level, Nigeria.
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Change we all know is constant!
Gone are the days where just your university degree will earn
you a pretty much good income to live your dream life. (thats
if you even get a job)
We are no longer is the degree age but in a skill economy
it's no longer what degrees do you have but what can you do,
what skills do u possess, what can u offer, These are
questions employers ask.
With a good skill, you have the choices of becoming your own
boss or work in a company that will pay you reasonably well.
Thats why in this article I'm going to give you 8 different skills
not just skills but digital skills that will fetch you high income
Why Digital skills?
Digital skills is the future, The world is rapidly going digital,
Almost every sector is going through digitalize transformation.
It is evident in our business environment today especially the
banking sector, schools (online classes and exams)
virtual meetings, court proceedings, online test and interviews
even in the government with proposed digital identification
number for every Nigerian citizen e.t.c. the list is
In the future most skills will be outdated but digital skills will
still be valuable.
With that said, Here are 8 high paying digital skills you can pick
from and at the end of this article I'm going to give you a
bonus tip.
So don't miss out.
1. Digital Marketing
Nearly half of the world's population are online, people are
always on their phones, tablets and laptops in every minute of
the day. Your customers are online.
Learning digital marketing will equip you with the art of
targeting specific audience, attracting does audience with free
contents or ads and making sales.
Digital marketing comprised of:
market research
Content marketing
Online advertisement: Google ads, Facebook ads and others
Social media marketing (SEM)
Search engine optimization (SEO)
Email marketing
Users interface and experience (UI and UX)
It's always good to choose different segment and specialize to
be more proficient or better still youu can learn all gradually.
You can learn digital marketing through:
Free online resources and YouTube videos.
Paid courses: there are many good platform out there.
Learn while working in a digital marketing agency or as an
Learn from a digital marketing institute.
Which ever mean you choose to employ the key to
successfully learn digital marketing is to engage in more
This will enable you measure your performance to know what's
working and what's not.
With a digital marketing skill, you can take your business online
and get the most out of it.
You can work as a digital marketing manager or specialist in a
You can also freelance e.g at Fiverr or Upwork and earn cool
At a later stage when you deem yourself fit you can setup a
digital marketing Agency and take up couple of clients.
2. Search Engine Optimization (SEO)
People go to search engine such as Google, Yahoo e.t.c to
search for information, review or evaluate products, find sites
to buy e.t.c.
Websites or web pages that appears in the first page of google
get 95% of those traffic for free.
Ranking on Google first page is very competitive since there
are thousands of websites or webpage will similar topics,
products or service.
Google is Keen on providing search users with the best and
most relevant content therefore it algorithm takes into
consideration different factors to rank website or webpages.
This is where search engine optimization come in.
When a website is well optimised to rank in google it gets
passive traffic continuously for a long period of time (years
Businesses pay extremely well to get their website and
webpages to rank well in google as SEO is of great importance
to them.
SEO is a bit complex, to be well skilled you need to know how
search engine works, Master onpage SEO, backlink building,
SEO Audit, technical SEO and others.
There are free online resources to help you get started and
also paid courses too.
3. Social Media management
We all love social media!
In fact, studies show that on average a person spends above 2
hours of their 24 hours on social media. It is no wonder the
likes of Facebook and Twitter are among the sites with the
most traffic on the Internet.
This means a lot for businesses; that’s why most brands in
Nigeria pay social media managers good money to be their
voice on these platforms.
Social media managers grow the online presence of brands by
creating awareness to their ideal audience. This awareness in
the long run will invariably lead to business growth
With a good social media skill you can also earn money
completing certain task for clients on freelancing sites and
earn more.
Nigerians earning from Fiverr (a freelancing site)
Even Government agencies and officials pay good amount just
for you to manage their social media account.
4. Programming
We cannot deny that digital services drive our world today. It
is interesting to know that codes drive every of this function.
Apart from tech-based companies, there is an increasing
number of businesses that rely on computer code.
For a programmer, you’re really important to the ICT world as
you create programs that tend to solve certain problems.
The good thing about it is that in programming you have a
vast majority of languages to choose from, so you’re not
restricted to learning any language.
Currently, Python, Ruby, and JavaScript are leading, but I’m
not saying you should start with them. Try to start learning
from basics and upgrade your programming skills later on.
Freecodecamp, W3school, Code Academy, Coursera, EdX,
Udemy and other top programming course websites are ready
to help you get started
5. Web Development
Web development is a subset of programming that revolves
around website setup and designing.
A web developer doesn’t always deal with codes as there are
applications to make the job easier.
Web developing is one of the fastest-growing and highest-
paying jobs in tech. It’s competitive but pays well.
To be well skilled in this field, you need to learn HTML, CSS,
JavaScript, PHP and other languages that can ease up web
There are websites you can learn web development for free.
e.g Freecodecamp, W3school, Code academy and others
6. Mobile app development
This is the new trend is programming as web development is
getting more competitive
Almost every activities we carry out with our smartphone are
through apps.
Web apps help improve users experience as businesses now
place more priority on their app by limiting certain offer to only
their app users.
Skilling yourself in Android or IOS app development will pay
you off extremely well as app developers are in high demand.
To become an app developer there are certain codes you
need to learn but you can still leverage app builder to develop
an app if you don't want much to do with codes.
There are also free online resources and also YouTube videos
to help you get started if you can't afford paid courses.
7. Videos production and Animation
Video is the future of content. It is rapidly replacing text post
as you can see in your facebook news feeds, Instagram posts
and others.
According to buffer, YouTube (a free video sharing platform) is
the second most used search engine after google, with 1.9
billion monthly active users.
Businesses leverage video to better position their brands in the
minds of their customers, it's has helped for effective
storytelling to get that unique message across.
Statistics has showed that video ads converts the most when
compared with other forms of advertisement like text ads,
banner ads and others.
Equipping yourself with quality videos production skills, editing
and Animation,
Will make Vloggers, YouTuber, businesses and others
patronize you as it will always be in high demand and
professionals in this field really earn well.
8. Graphics design
Graphics design is another top paying digital skill in Nigeria. It
deals with the creation of visually appealing content in order
to communicate a product or service.
Learning graphics design involves mastering programs like
Photoshop, Corel draw, Illustrator and other popular tool that
will allow you to create stunning visual designs.
Your bonus tip:
Master copywriting
Yes! copywriting.
Without a good copy, your ads won't convert, your website
visitors won't take that specific action, your email link won't
get clicks, your won't get that lead sign ups e.t.c.
You may wonder what's copywriting?
Well Copywriting isn’t a well-known type of work outside of the
marketing/advertising world, but within the industry, everyone
knows how vital this skill is.
Copywriting has to do with rearranging words to make things
sell better. It's salesmanship in text form. It will help you
generate more traffic, more leads and more sales.
Businesses pay copywriters to write the words that will
persuade and influence vistors to take certain action on their
Having a good copywriting skill will not only help you perform
excellently in your chosen field but you will get outsourced by
businesses who are ready to pay you well.
You also can freelance at fiverr or upwork and make pretty
much decent income.
Note: Some copywriters also specialize in video scripts for
companies that use video to sell. These are carefully written
and take days/weeks to construct.
Now It’s Your Turn
There you have it: top 8 high paying digital skills to learn
Now I’d like to hear from you:
What digital skill are you going to try?
Or maybe you are already into one.
Either way, let me know by leaving a comment below.

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