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Sani Ibrahim
Abubakar Tafawa Balewa,University
Agricultural economics and extension
100Level, Nigeria.
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Unlike ever before, digital marketing has become the most
important tool to reach customers in an effective way because
it is not hard to find a person who is glued to his or her mobile
device now, and as you know it, digital marketing targets users
of all kinds of electronic devices from desktop computers to
smartphones.
So many brands and businesses are taking advantage of these
and are in need of digital marketing experts more than ever
before.
Here are the Top 7 Digital Marketing Jobs You Can Cash Out
From Weekly:
1. Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization, which is the
practice of increasing the quantity and quality of traffic to your
website through organic search engine results. Online
businesses live at the mercy of Google, Bing, Yahoo, and other
search engines. If you are doing SEO right, you can get to
attract vital organic traffic to a website. This is quite intricate
to learn, but it can be learned, and since many brands and
businesses need this service to promote their businesses, you
can make money rendering this service.
2. Search Engine Marketing (SEM)
SEO is not the only way to boost incoming traffic from search
engines. Search engine marketing (SEM) makes it possible to
advertise a product or service in search engines and make it
appear among paid search results. Search engines usually
display paid results above organic results on search engine
results pages ( SERPs). They almost look the same as organic
results with only small differences in appearance, for instance,
Google shows a small “Ad” tag next to the relevant URL. On
the screenshot here, you can see the paid search results for
the “hotel lagos nigeria” search query:
SEM is marketable and can become a source of livelihood if
you learn and deliver well on it.
3. Social Media Marketing (SMM)
Undoubtedly, social media is where the content is. Therefore,
it’s one of the most important types of digital marketing for
most B2C businesses and even some B2B businesses employ
this service. Social media is not simply a marketing channel
but also a way people get to keep in touch with their friends
and family, get the latest news, and follow topics they are
interested in, this means social media marketing is a highly
immersive form of marketing because you have to be in it and
be a part of it.
There are plenty of social media platforms you can choose
from, such as Facebook, Twitter, Linkedin, Instagram, and
many others, develop a niche, grow a reasonable number of
audience by sharing top quality content, engage the audience
and build trust which will position you as an authority in your
specific niche. You can also learn of the different solutions for
organic and paid advertising most social media platforms
offer. For example, there are Paid Twitter and Facebook/
Instagram ads, hashtag campaigns.
Influencer marketing is the most popular method of social
media marketing and can be competitive, getting your
audience right and providing valuable content can get you big
gigs that you can make big money from weekly.
4. Content Marketing/ Writing
Content marketing is another type of digital marketing job you
can invest in and in no time you will be making it big from
offering services to clients. The amazing thing about content
marketing is that it is an indirect way of marketing and you do
not need to write ad copies, just writing content related to
what the business does, and as you publish content that the
audience finds naturally while browsing the web, you indirectly
sell a business. The main goal of content marketing is to make
viewers interact with the content by reading, sharing, and
commenting on it. You can combine content marketing with
other types of digital marketing such as SEO or SEM. If you
have a flair for writing, content writing and marketing is a
digital marketing job you should learn and make money from
doing.
5. Email Marketing
Email marketing is a different kind of engagement, as you
connect with customers within their own mailboxes. Although
email marketing is one of the oldest types of digital marketing,
it’s still very successful. It’s an excellent way to increase
brand loyalty and also sell more to existing customers .
According to a recent report of 2017, the number of emails
sent and received per day by businesses is still growing, at an
average rate of 4.4%. Which means learning Email Marketing
and offering the service to businesses can fetch you good
sum and have you smiling to the bank weekly.
6. Online Advertising
Displaying banners or ads on other websites belonging to the
same niche is the most common form of online advertising, it
is a fast moving business and very lucrative form of Digital
marketing to venture into.
You will need to learn to use online platforms such as Google
AdSense that allows you to automatically serve ads on other
content sites. You will also learn to configure the parameters
of the sites the ads you will be placing will appear on based on
keyword, location, audience demographics, and other data
with Ad networks. Looks like a lot work to do, but learning
Online Advertising is advantageous.
Learning this form of Digital Marketing and delivering for the
right clients can be a plus to your bank account.
7. Affiliate Marketing
So many brands may not be able to pay an Ad agency or an
Influencer an upfront price for their service but they can pay
affiliates based on agreed terms and rates, and that is
probably the best thing about affiliate marketing. Affiliate
marketing makes it possible for brands to reduce their
marketing workload by outsourcing it to external service
providers(YOU). Brands will pay you based on conversions
after you close a deal and the customer purchases the
product you are selling. Knowing the right way to go about
Affiliate Marketing can get you so many affiliate deals that will
have you cashing out in no time.
You must now have an idea of the different areas of digital
marketing you can invest time in learning and start making
money off, most businesses combine these forms of digital
marketing and it will be a big plus if you have knowledge of
more than one of them and make even more money.

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