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Simple Seo Strategies For Boosting Your Business Website In Nigeria

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Sani Ibrahim
Abubakar Tafawa Balewa,University
Agricultural economics and extension
100Level, Nigeria.
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Simple SEO Strategies For Boosting Your Business Website in
Nigeria.
What is SEO?
SEO is an acronym for organic Search Engine Optimization. It
is a discipline that focuses on improving the chances of a
website ranking properly on Search Engine Result Pages
(SERP). Search Engines like Google and Bing have become
very pivotal to the success or otherwise of online businesses,
in today’s world.
Why SEO strategies are important for your local business?
Recently, Google move to a mobile-first index, therefore, your
local SEO strategy is more important than ever before.
However, there are plenty of businesses who are still not
aware of
how to optimize their website to get a higher rank in the local
search results page.
Your local market is extremely important because they are
actually using your services. In addition, local businesses are
actually more popular than retail giants. In other words, most
people want to shop locally. So what can you do to optimize
your website for local SEO? In this blog, I will discuss some
simple SEO strategies for local business.
Build your Business Page on Google My Business
Apart from all, it is the most significant way to boost your
business’s ranking in the local SEO results. With a complete
Google My Business page, you will highlight in your local area.
It will also increase chances so that local searchers walk into
your store.
We recommend filling out your listing as much as possible in
My Google Business Page including phone number. Always try
to enter a local number when you enter your number. There
are also other platforms like local business directories where
you can also add your site.
Highlight Customer Reviews
This one is a crucial part of your overall local SEO strategy. If
any customer adds good reviews to your site that means they
trust you and appreciate your service as well. It also
attracts new customers. Therefore, make sure that your
website and other online listings contain plenty of reviews
from your customers. A recent study shows that over 80% of
shoppers rely on what other people are saying about a brand
online. It also increases your overall reputation online.
Include a Google Map
Like Google Business Page, it is also important for your local
business. When you are creating your contact web page don’t
forget to embed a Google Map that points to your business
address in Nigeria. It will help your business to show up faster
in local search results. It will also make easier for all your the
local consumers to find where you’re located exactly. Before
starting or talking about any great strategy for any local
business SEO, it is mandatory to know a brief about what is
SEO? So, let us begin by what is SEO and how it will be helpful
in a local business.
Find Location-based Keywords
However, optimizing your content can boost your SERP
ranking but without adding relevant keywords you will not raise
your ranking in the right manner. There are plenty of tools
available to choose the right keywords for your business.
Effective keyword research that leads to creating great
content would make a big difference in the success of your
SEO. Choose long-tail keyword phrases is a combination of
more than one short tail keywords and that reference your
company’s city, state etc. Choose the right keywords for
online presence may increase the number of visitors. Adding
the term “Nigeria” to your most popular keywords can make a
huge difference. You can also find keywords from your
competitors.
Improve Your Linking Strategy:
A linking strategy is a preparation you create and implement
that helps you organize, track and optimize your links. With the
right planning, you can boost your sales and improve your
search engine result as well.
It also impacts your search engine ranking. In other words, the
higher your ranking, the better your website’s overall
performance.
Implementing the above 5 local search tactics will give you a
head start on your competition to the extent that Google ranks
high-quality websites higher in their result pages thus
potentially leading to more sales.
Bonus Technical SEO Tips
You can improve your web traffic drastically by cleverly making
use of the best keywords in the title tag, meta tag when
creating content for your blog posts. It also helps to focus on
the user experience by ensuring that the website loads
quickly. Building links is also invaluable as is using free SEO
tools like Google Search Console.
Choosing the right domain name can make a difference in
SEO efforts.
How Domain Name & Domain Extension affects SEO?
The domain name and Domain extension are one of the most
basic things to consider while creating your business or a
simple website. Choosing the perfect domain name &
extension can be the key factors to get success in your online
business. Let’s have some basic ideas about how domain
name and extension can help you to boost up your website’s
search engine visibilities.
What is a Domain Name?
A domain name is a human-readable internet address of a
website through which users can access your website. A
domain extension or a domain suffix is a Top-Level Domain
(TLD) which used at the end of a domain name. For example
.com, .net, .org, etc.
There are three parts which made the website.
First is a top-level domain, also called domain extension or
domain suffix, for example, .com, .edu, .org, or a country
specific domain extensions, etc. Second is a Domain Name, a
physical address of your website, and the third one is a sub-
domain that is www, which is an optional sub-domain, and the
HTTP or https is a protocol. The combination of the domain
name and top-level domain is known as a Root Domain.
How to choose Domain Name and extension for SEO
purpose?
A domain name is used as an address of your website; this
address is unique and should be meaningful.
So, choose the domain name which is most suitable for your
business, here are a few simple tips to choose a perfect
domain name and domain extension for your business.
Choose a domain name which is relevant to your business
industry, or your products and services. And if possible add
your brand name to a domain name.
Make the domain name short and easy to remember for
end-user. The ideal length for a domain name is 6 to 14
characters.
Use the primary keyword.
Avoid numbers, special characters like a hyphen, dash,
underscore, etc.
Research about the same business or your competitors.
Target your area.
Choose domain extension wisely, be more specific about
your target areas, suppose you are running the local
business for a specific country, then choose a country-
specific domain extension, here is the list of country-
specific Top-Level-Domain. And if you are running your
website globally then choose .com for commercial
purpose.
Below is the list of extensions you can use for different
purposes.
Choose .com extension, if you are running a commercial
website and you want to target the worldwide global market.
Choose .org extension, if you are a non-profit of an
organization.
Choose .info extension, if you are running an informational
website.
Choose .net extension, if you are running a technical website.
Choose .biz extension, if you are running a business or
commercial or an e-commerce website.
Choose .co extension, if you are commerce, community or
a company website.
Choose .me extension, if you are running a website for
personal blogs, personal profile.
As mentioned above make sure you choose your domain name
and domain extension wisely, as it affects your website
visibility in search queries.
FAQ
What is SEO in Marketing?
SEO means Search Engine Optimisation and is an essential
part of digital marketing. It is an aspect of marketing that
basically focuses on increasing the chances of a website
appearing higher in search engine results, for the purposes of
attracting much more clicks to the landing page.
How do you do SEO for a website?
There are easy steps that you can take to improve the chances
of ranking higher on a Search Engine result page (SERP).
This article already shares some of the basics but for the best
results, you would need to make use of 3rd-party tools.
Do SEO by yourself?
Yes, you can. The mileage would, however, vary based on your
skills and the amount of time you are willing to invest in this
activity. You would also need to master the use of SEO tools,
to improve your chance of winning.
Is SEO free?
Yes, SEO is free but for the best results, you often have to
invest time. While there are a lot of free SEO tools, you may
have to invest in premium 3rd-party SEO tools for the best
results.
How can I do SEO in 2019?
SEO has evolved over the years and what worked 10 years
ago may not in 2019. With the right strategies, it is still
possible to get very good results from SEO in 2019.
Is SEO paid?
No. The basic aspects of SEO do not require payment if you
have the skills and time to do it yourself. Making use of
professionals or paying for premium tools is however not free .
How can I do SEO for free?
You need to invest in acquiring the right SEO skills and then
spend time doing it yourself using the best tools that happen
to be free.
Does SEO matter in 2019?
SEO matters and is an important part of a comprehensive
marketing strategy in 2019 and beyond.
How can I learn SEO fast?
Youtube is littered with excellent videos. The speed at which
you can learn would depend on your existing skillset.
Is SEO or PPC better?
The best strategy is to complement SEO with Pay-Per-Click
ads where budget allows it. They don’t have to be mutually
exclusive.
Which is the best free SEO tool?
Google Webmaster Tools is one of the excellent free tools.
The full list is beyond the scope of this article.

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