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How Murtala Rabiu Started His Milk Candy Business With Capital Of N1,500

Nigeria Student Forum / General Discussion / How Murtala Rabiu Started His Milk Candy Business With Capital Of N1,500

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Sani Ibrahim
Abubakar Tafawa Balewa,University
Agricultural economics and extension
100Level, Nigeria.
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Murtala Rabiu is a resident of Kaduna Metropolis. He is an
entrepreneur with a good mind set, with his skill he was able
to identify business opportunity in his locality through market
survey. He decided to venture into production of local Milk
Candy popularly referred to as "Tuwon Madara" in Hausa.
Murtala said, he started the business with N1,500 capital, but
now it turned into a million naira within span of only three
years.
Initially, Murtala approached his wife with the business idea
for production of Milk Candy which was popular in Northern
Nigeria. His wife accepted the proposal and together with her
husband ventured into production of local milk candy manually
and supply to petty traders.
Gradually, we started thinking of boosting the business through
packaging and naming the business which was done
successfully. The Milk Candy was packaged and named Aunty
Binta Milk.
During one Sallah Festival, we thought of increasing the
quantity. We decided to buy one bag of milk using the profit
and from then we ventured into large-scale production. In
order to minimize labour we invited additional two persons,
she did mixing while they did cutting and the entire product
was sold.
At this point, we thought of proper packaging and use of other
equipment such as mixing and sealing machines. We
packaged the products properly in nylon bearing the standard
packaging process with name of business and other
information.
Furthermore, we bought a miller, sealing machine and mixer
for fast-tract production. With the use of these equipment, we
started production of four bags daily and making profits of
N5,000 or N10,000 for each bag.
Murtala said, currently their products are supply to
supermarkets in Kaduna and other neighbouring states like
Katsina and Zamfara.
When asked about his sucess, Rabiu suggested that
preparation, packaging, marketing and quality are what matters
in business. However he insisted on maintaining quality of the
products.

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