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Stats: 16,594 members, 63,749 Topics, 14,468 Comments. Date: March 20, 2019, 3:48 am

Rufai Oladimeji
Lagos State University
English
100Level, Nigeria.
Question

I am starting a venture into online business,
primarily affiliate marketing. The way the
business is done is by advertising products
using text-generated ads like Adwords. Can I
use a pseudonym (not real name) when I
promote these products yet promote them
strictly according to the product's real
standards/quality as NOT to deceive the
customer?. Plus there is a valid money back
guarantee on most of the products. Is it
permissible to create a 'story' of how I 'use'
the products in such and such way?; even
after all the product's great benefits and risk
free solution?(money back guarantee/return
of product if not satisfied).

Answer

All perfect praise be to Allah, The Lord of the
Worlds. I testify that there is none worthy of
worship except Allah, and that Muhammad
is His slave and Messenger.
Both buying and selling should be based on
sincerity, clarity, and not lying, cheating or
deceiving. Hence, it is not a sign of sincerity
for the seller to use a pseudo name or invent
a false story in order to promote his goods,
because this is lying, deceiving and cheating,
and these are even more forbidden in selling.

Therefore, if you want to start a business,
then you should start it with sincerity and
truthfulness and inform the customers of the
real condition of the goods so that Allah may
bless your business.
As regards returning the goods if they are
not in conformity with its description
(provided by the seller) or that there is a
deficiency in the sold goods, or that the
buyer conditioned a condition that is not
available in the goods, then the buyer has
the right to return the goods to the seller,
and there are some rulings about this but
this is not the place to clarify them.
Allah Knows best.

www.islamweb.net/en/article/171577/promoting-goods-through-lying-and-deceiving

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