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Habeeblah Olamilekan
Kwara state polytechnic,ilorin
Graduate, Nigeria.
Blogging is one of my favorite ways to drive traffic to websites and engage with audiences.

But those of you who have been staying up-to-date on the newest marketing trends know video content has been on the rise.

In fact, experts predict that in 2019, 80% of the global Internet traffic will be videos. More than half of marketing executives say video content is their most profitable ROI.

Blog posts containing videos have triple the amount of inbound links compared to blog posts without videos.

These are the top 12 tips for running a successful video blog.

1. Invest in a high quality microphone
Audio is one of the most important aspects of your video blog. People need to be able to hear what you’re saying.
Having a quality microphone can help make sure you’re not wasting any time while recordings.

2. Make sure you have proper lighting
We’ve all seen videos that look unprofessional. They can be anything from those low-budget local commercials to your family home videos.
It’s unacceptable for your video blog to look like this. It’s important for you to understand the concept of a basic three point lighting setup.

3. Add captions to your videos
Not everyone will be watching your video with the sound on. That’s why you need to add captions to your content.
You’ll have much higher engagement rates if your video blog has captions. Videos with captions have 40% more views. Furthermore, the chances of a viewer watching your entire video increases by 80% if you make closed captions available.

4. Get yourself a decent camera
Let’s get back to talking about your equipment. In addition to a microphone and lights, you’ll also need to have a reliable camera.

5. Find the right screen capture software
Sometimes you won’t even need a camera to video blog—well, at least not for all your posts.
If you want to show your audience how to do things on your computer, you’ll need to be able to record your actions with software such as ScreenFlow.

6. Be personable and engaging
Part of being a successful video blogger means you need to have a great personality. Don’t be shy, timid, or boring.

7. Give your audience a reason to watch
This relates to my last tip about engaging with your audience. You need to answer a few questions about the direction of your video blog before you start filming.

8. Learn how to edit effectively
You’ll need to know how to edit your videos before you publish them. Just don’t go crazy with this.
Lots of cuts and edits don’t look professional. If you’ve got a Mac, you can use basic software such as iMovie to get the job done

9. Encourage users to comment
Another way to keep users engaged is by enticing them to comment on your video blogs. This can be easy if you position your videos accordingly.

Ask for their opinions. Try to spark a discussion or a debate.

10. Host an interview
If you think your content is getting stale or you need to spice it up with something new, bring guests on.

11. Distribute your content
Once you’ve recorded a video blog, you’ve got to get it into the hands of as many people as possible. YouTube is the best platform for video distribution.

12. Keep recording
You won’t use every piece of film you record. Don’t be afraid to tape as much content as you can.

That’s why it’s important to have a camera with you as often as possible.
You can always filter through the content later and discard it if it’s not that great. Or save it for a future broadcast.

Readmore: www.quicksprout.com/2018/04/20/the-top-12-tips-to-running-a-successful-video-blog/

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