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Foster Gabari
The success of every business is determined by the number of people that are aware that the business exists and how well the business is structured to reach more clients. In Nigeria today one of the biggest challenges most business owners face is the ability to reach more people so they settle for less by focusing solely on people in their immediate environment.

As important as it is to provide high quality products and services for your customers, getting to know how to promote your business to reach more customers is also very important that is why we will be looking at the various ways you can promote your business and build your brand in Nigeria.

Sometimes I ask myself with all the popularity that Coca-Cola has all over the world why do they still keep spending millions of dollars to promoting their brand both offline and online. This made me realise that having to promote your business is what you need to keep your business relevant and stay on top of your competitors.

The awesome thing about promoting is that it is needed for any kind of business you decide to venture into whether it’s an online or offline business you just can’t do without it.

Promoting your business helps people know exactly what your business is all about and giving you a platform to turn those audiences into potential customers. Most time, people might get to see your business and may not patronize you immediate but when they meet someone that needs the product or service you render they can easily direct those people to you that is one of the things promotion does.

For you to be able to market your business successfully, you must first and foremost know your targeted customers. This involves you knowing who needs the product or service your business offers, where you can find those people and how you can make whatever they need available to them.

Promoting your business involves you spending money so when planning your business always make sure you have a reasonable amount of money set out to promote your business both offline and online.
Without wasting much times let me jump into the different methods you can use to promote your business in Nigeria.


Flyers

Using flyers or handbills is a great way for business owners to market their businesses in Nigeria. When creating a flyer you must make should that it is easy to read but very colourful. The name of your business, address, phone number, email, website (very important for your business to have) should be included in the flyer. With as low as ₦ 5,000, you can get up to 500 copies of flyers. When your flyers are ready then you can start sharing them to people.

Banners

Unlike flyers that are handy, banners are much bigger and necessary for promoting your business. You can create some banners that you would put in strategic areas where there are lots of people to attract them to patronize you.

continue reading: http://naijahowtozone.com.ng/2018/11/30/how-to-promote-your-business-and-build-your-brand-in-nigeria/

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