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Facebook Starts Verification For UK Political Ads

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Facebook Inc must now confirm their identity, location and reveal who paid for the ad , the social network said on Thursday .

It faces increasing scrutiny following the Cambridge Analytica scandal .

Starting Thursday, ads related to politics will be housed in an “ Ad Library ” for seven years and advertisers will be prevented from running a political ad if they aren’ t authorized , Facebook Director of Product Management , Rob Leathern , said in a blog post.

Britain ’ s parliament had called for tech firms to be made liable for disseminating misleading political information .

They will be liable for targeting citizens using data manipulation, in the wake of major political events such as Britain ’ s vote to leave the European Union in 2016.

Facebook is being investigated by lawmakers in Britain after consultancy Cambridge Analytica, which worked on Donald Trump’ s presidential campaign, obtained personal data of 87 million Facebook users from a researcher .

The social media company said it would , however , exempt select UK news organizations from housing their content in Facebook ’ s Ad Library .

The exemption will be expanded in the United States next year , it said .

The exemption is a partial reversal to Facebook ’ s earlier decision to include ads in its Ad Library from news organizations mentioning political figures , elections or issues of national importance .

A group of news publishers had written a letter in June to Facebook Chief Executive Officer Mark Zuckerberg , protesting the social network’ s inclusion of news content in its new policies meant for labeling and archiving all political ads .



Source:- punchng.com/facebook-starts-verification-for-uk-political-ads/

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