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Why You Should Never Put Vodka In Freezer

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NEWS Fine Living News Why You Should Never Put Vodka In The Freezer
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Why You Should Never Put Vodka In The Freezer
Trending News: Grey Goose Founder Reveals Why You Shouldn't Put Vodka In The Freezer

Joel Balsam
October 29, 2018
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Vodka, the world's most popular alcohol, doesn't freeze unless it reaches -16.51 degrees Fahrenheit. It's also pretty good when cold. So it makes sense that you'd want to throw it in the freezer (the average freezer temperature is around 0 degrees Fahrenheit). But that's a bad idea, according to the creator of premium vodka brand Grey Goose.

Related: 10 Superior Vodkas Every Man Needs To Try At Least Once

François Thibaut told Business Insider that putting vodka in the freezer will remove any "aggressive, burning notes," but if your vodka is smooth like Grey Goose is then you're defeating the purpose.

"The best temperature for Grey Goose is 0-4 degrees Celsius," Thibault said, "which is the temperature of a slight dilution with ice in a mixing glass."

Essentially, putting the vodka in the freezer may make it easier to shoot after a rough week at work, but it's not a good idea if you want to savor the flavor. Instead, try the fridge or keep an ice tray at the ready.

That said, is there really a difference between premium and cheap vodkas? According to Dan Pashman of the Sporkful podcast, vodka brands have stirred up an elaborate scam to convince us their vodka is really worth the extra cash. Check out this episode of NPR's Planet Money for the details.

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