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How To Place Targeted Ads On Nigeria Student Forum

Nigeria Student Forum / General Discussion / How To Place Targeted Ads On Nigeria Student Forum 2542 Views

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Dear Ladies & Gentlemen,

Thank you for your interest in advertising on the Nigeria Student Forum!

Nigeria Student Forum runs a Targeted Ad Platform with which any Ngstudentforum member can place adverts on the sections of Ngstudentforum where the people he/she wants to reach are most likely to be found (for example, a Examination Body could place ads on the Any Examinations Body section with it).

To place ads on Ngstudentforum, the first step is to get your ad banner designed by a good graphic designer. Your ad banner must be borderless, 318 pixels wide, 106 pixels tall, less than 30kb in size, and in the PNG or JPG format.

Once it's ready, go to Ewallet Funding to add fund to your wallet once your payment is confirm you'll receive a coupon code to credit your E-wallet.

Once you're done go-to Campaign and click (New Campaign) to upload your banner ad and landing page, then select board you want your ads to display, and wait for approval. (Your ad might not be approved if it's deceptive or illegal or morally questionable in some way).

Please see our Estimated Advertising Rates to find out how much it'll cost to advertise on the various sections of Ngstudentforum on the long run (prices on the short term are strongly correlated with traffic levels). Billing takes place every few minutes and you will get detailed reports on unique clicks and views and charges for each ad/section and for your entire account over various time periods.

We look forward to doing business with you!

Best regards,
Fadeyi Oluwaseun

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How do you charge? Per click? Per impression? Per hour?
We charge for approximate value delivered. This is highly correlated with traffic on the short run. So when there's less traffic, you pay less, and when you're charged more, it will most likely be due to an increase in traffic. However, on the long run, that's not the only factor we consider. We have developed a robust pricing algorithm to make sure that you will always get what you pay for.

What kind of ads would you not accept on Ngstudentforum?
We will reject ads that we consider to be ethically or morally questionable in one way or the other. We reject ads for HYIPs and most MLMs because they are fundamentally unsustainable. We reject ads for health remedies that make claims that have not been verified by NAFDAC because we know that they don't work as advertised. We reject online betting and forex trading ads not for moral reasons per se but because we know that most people who patronize these business expect to make money, but the vast majority of them will lose money. We also reject some mailing list building ads because we don't want our members to be spammed. Sexual ads will only be accepted of placed in the sexuality section.

Can we submit animated ads?
No. This is because they are distracting. If your ads are attractive and well targeted, people will notice them without any animations.

I placed my ad on a section of Ngstudentforum but the placement has been 'pending' for a very long time. Why?
There are six advertising slots in every section of Ngstudentforum. This means that only six advertisers can place their ads on any section of Ngstudentforum at the same time. Once the six slots are full, any attempt to place ads on the same section by other advertisers will result in a pending placement. However, once a slot is vacated by an advertiser for one of 2 reasons - manual removal or running out of ad credit - the slot will be handed over to the advertiser with the earliest pending placement. That is, "1st come, 1st served!"

How long will I have to wait for an ad slot to be vacated so my placements can be activated?
It's impossible to say when an ad slot will be vacated since it depends entirely on what current advertisers choose to do. However, we have observed that some advertisers like to pause their ads at night, while others like to do so during the weekends, especially on Sundays.

What can I do while I'm waiting for my desired ad slot to be vacated by its current occupants?
While you're waiting for your ad placement to become active, you should consider: (1) Placing your ad on very similar sections that have free slots and don't have a price premium, especially those that are being discounted. (2) Creating new ads to target sections that are less similar. Please resist the temptation to remove and then resubmit pending placements. If you do that, you will be placed at the very end of the queue.

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